When we think about maximizing Instagram, it is important to understand that Instagram’s goal is to keep people on the app for as long as possible and to entice people to want to return to the app time and time again. This is exactly why Instagram will only push out content that is deemed to be highly engaging by it’s viewers. While this can be frustrating, it is also a fantastic way for us to prioritize strategies that we can use to engage our current followers/customers. These strategies will improve our ability to understand the viewpoints and needs of all who interact with our business leading to stronger relationships that will benefit our home bakeries in a multitude of ways and definitely well beyond only the needs and requirements of the Instagram algorithm.